Music director TJ Boyce aims for generational wealth
Houston music producer, entrepreneur and recording artist TJ Boyce returns from behind the curtain to help put Houston on the map. Boyce uses his platform to showcase his expansive talents, as well as showcase others with big budget productions focused on black representation.
Why did you decide to switch from R&B to focus on building an empire with your kids?
I noticed early on that my children were exceptionally talented. I decided to take a step back from music and production to nurture their careers. My son TJ III has landed several commercials, been on a children’s comedy show with the amazing Wayne Brady, and is starting a Disney movie this month. My daughter London starred in “Antebellum” as the daughter of Janelle Monae and just finished filming with Tichina Arnold and Vivica A. Fox in her own movie, which I am producing, “Wonder London: I Hate My Curly Hair “.
What do you think of the direction the industry is taking?
I am optimistic about it. I’m based in Houston and there are a lot of great talent. I am in the process of building a music and film studio where we can continue to create our own larger scale projects, in addition to bringing outside money from other industry leaders directly to H-Town. .
You’ve won some important business for your kids, what advice do you have for navigating the industry?
I would advise those who aspire to be in the entertainment industry to perfect themselves and always keep on growing. Don’t be afraid to be independent or to do it yourself, you can create your own projects. Also remember to think outside the box. It’s good to go with your instincts and do something different.
What’s the next step for you?
I took a break from managing kids to focus on the Black Lives Matter movement and released two musical mini-films alongside Trae Tha Truth, Scarface and Omar Gooding. The first mini-film, Mr. Officer, was originally inspired by the story of Breonna Taylor, and Mr. Officer is a music video and short film that addresses the current issues of police brutality against black people. Currently, my focus is on promoting these projects and continuing to raise awareness of black issues.