Movie theater tries, fails to stream Amazon Prime’s Grinch in viral video

Movie theater’s unsuccessful attempt to stream Amazon Prime videos Dr Seuss Grinch was filmed and has since gone viral. On TikTok, user Rachel Moore (@ rachel.m00re) shared a video (via Newsweek) that claims to show their local cinema trying to bring the 2018 animated version of the holiday classic to the big screen only to be thwarted after pressing play when a message flashed on the screen indicating that the account used had reached the maximum number of videos played at the same time, indicating that too many users are accessing that specific account. Moore captioned the video, “Apparently our cinema is running away from burning TV and renting Amazon Prime movies.”

@ rachel.m00re

Apparently our cinema runs away from burning TV and rents Amazon Prime movies 👀😭 #fyp #movietheater

original sound – Rachel Moore

As the situation drew moans and laughs from the off-screen crowd, and the video had a lot of success – over 2 million views at this point – if the theater was really trying to use an Amazon Prime account to stream movies and other content, it’s actually no laughing matter. Amazon Prime Video’s Terms of Service clearly state the settings for using their content, and a movie theater situation is not acceptable. The terms of service notes:

“You may not (i) transfer, copy or display Digital Content except as permitted in this Agreement; (ii) sell, rent, lease, distribute or broadcast any rights in the Digital Content; (iii) remove any proprietary notices or labels from digital content; (iv) attempt to disable, circumvent, modify, circumvent or in any other way circumvent any digital rights management system or other content protection system used in connection with the Service; or (v) use the Service or Digital Content for commercial or illegal purposes.

While it’s possible that there is more to the video’s backstory, it looks like the theater may be in violation of these terms of service, not to mention the message that flashed on the screen itself than there were too many other users streaming videos from the same account. Additionally, Moore responded to user comments that guests paid $ 2 for the movie as part of a “$ 2 movie day” and that the cinema ultimately “splurged on the 4K version” from the movie and rented it for $ 4. She also noted in another comment response that the theater was simultaneously airing The grinch on another screen.

So far, the theater has not commented on the situation.

What do you think of the situation? Let us know your thoughts in the comments section.

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