mDesign and Renowned Interior Designer Nate Berkus Announce Home Decor Collaboration

Nate Berkus to launch “Nate Home“, an accessible home decor and organization brand created in partnership with mDesign, available nationwide in 2023

GLENWILLOW, Ohio, May 9, 2022 /PRNewswire/ — Acclaimed interior designer, best-selling author and TV personality Nate Berkus today announced a new brand of home goods, including bed, bath and organization items, developed in partnership with mDesign Interior decoration, a $275 million+ privately held company, leader in storage, décor and furniture categories for every space in the home. “Nate Home” in collaboration with mDesign will be launched in 2023.

“Nate Home” will build on Berkus’ decades of experience in interior design and home remodeling, allowing consumers to repurchase its approachable style of well-made, elevated home décor items. . mDesign has extensive experience in end-to-end product development, brand building, e-commerce and physical distribution, making it the perfect partner for this new venture. The partnership will amplify the Nate Berkus brand in new and unprecedented ways with distribution focused on DTC channels such as the mDesign website and multiple 3P marketplaces. mDesign’s extensive network of existing partners and multi-channel business model will make it easier for consumers to access Berkus’ new brand of quality, value-priced home goods.

“Everyone deserves to live well in their home,” said Nate Berkus. “My goal with ‘Nate Home’ is to provide the best quality and style – based on the lessons of my 20 years of designing home goods – that will truly improve the way people live. Sheets of your bed to towels in your bathroom, how to better organize your kitchen – I am delighted to bring my experience and know-how to this partnership with mDesign, who are the best at what they do.”

“Nate’s ability to maintain his own personal brand in the design world for over two decades is an incredible achievement. His relevance, reliability and unparalleled expertise make him the perfect partner,” said mDesign’s CEO. Stacey Renfro. “Nate’s leadership in interior design, his commitment to accessibility, and his shared appreciation for an organized space resonate deeply with mDesign’s mission. We know Nate’s fans are looking forward to his upcoming launch, and with mDesign’s strong network of retail partners selling both in-store and online, we have the ability to make its brand more widely available than ever.”

Since Nate Berkus started his award-winning interior design business at the age of 24, he has transformed countless homes around the world through his design work, books, TV shows, guest appearances and its product lines, including roller shades, draperies, furniture and fabrics. collections.

mDesign was launched in 2015 as a third-party Amazon seller and has grown exponentially, now selling in a variety of markets including Target, walmart and Wayfair as well as its own website: mDesignhomedecor.com. mDesign has also partnered with retailers like western elm and the best experts in organization sorting at home. mDesign is proud to offer its brand partners the opportunity to develop and distribute their products and build brand equity that will stand the test of time.

Nate Home” created in partnership with mDesign will be available on mDesignhomedecor.com and at select retailers nationwide in 2023. Visit mDesignhomedecor.com for the latest on the partnership and the upcoming collection.

About mDesign

At mDesign, we know that an organized home is a happy home. That’s why we’re committed to creating solutions designed to bring beauty and function to every room in your home. We offer exceptional value on unique products ranging from bathroom accessories and pantry storage to decor and furniture, and everything in between. Our wide selection helps you design, organize and improve any area of ​​your home with the aim of making everyday life a little easier. mDesign – Solutions for the home. Solutions for life.

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About Nate Berkus

Since Nate’s first appearance on The Oprah Winfrey Show in 2002, he has become one of the world’s most recognizable interior designers. His work has been featured in publications such as Architectural Summary, Beautiful house, Vogue, In the style, O Magazine and People. It is included on the SHE DECOR A-List of the world’s top designers and the AD100 list. Its popular product lines include roller blinds and draperies for The Shade Store; a line of furniture with California based retailer Living Spaces; and a collection of fabrics for Kravet. He is currently a Travel Ambassador for Celebrity Edge by Celebrity Cruises. He is the author of two New York Times bestselling books: house rules (2005) and The things that matter (2012), and in 2011 he served as executive producer of the Oscar-winning film, Ugly. Audiences have followed Berkus through his own television shows, the syndicated daily The Nate Berkus Show and 2014 American Dream Builders (NBC). Nate and Jeremiah by design premiered on TLC in 2017 and ran for three seasons. Nate appeared in Season 2 of Toggle Blocka design competition show on HGTV, alongside her husband Jeremy Brent in the spring of 2021. In the fall of 2021, Nate and Jeremiah’s house projecta home improvement show, launched on HGTV.

To learn more about Nate Berkus, visit www.nateberkus.com and @nateberkus on Instagram.

SOURCE mDesign

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